Guild Esports (Guild) is a new, global esports business headquartered in London and co-owned by David Beckham. Launched in June 2020, Guild's ambition is to build a culture of excellence, not only with its team of professional athletes, but also around its brand and digital presence. Celebrating and harnessing the diverse and tribal loyalty of sports enthusiasts worldwide. Guild has established itself with teams competing in the most popular titles in esports, including Rocket League, FIFA, Valorant, and Fortnite, and has ambitious plans for its continued growth. A network of content creators and creative partnerships further establishes Guild’s presence in the esports community.
Core to Guild's strategy of developing best-in-class esports teams, is its establishment of a unique, UK-based talent pipeline for esports athletes, based on the traditional sports academy model. Youth talent will be coached and mentored by industry leaders to enhance their skill sets for professional competition. A lifestyle apparel line developed by renowned, London-based artist Fergus Purcell was also launched at the end of 2020 with plans to refresh and collaborate with new designers on a yearly basis, further enhancing the Guild brand identity.