Engaging The Valorant Community With Guild Rush UK

Written By Oliver Pinto

Guild Studios were tasked with creating an event to engage the VALORANT community with the Coca-Cola brand, and position them as an uplifting ally.

We proposed running an event for the UK VALORANT community open to any team, with any makeup of players regardless of gender. 

The Activity

We hosted Guild Rush UK on Europe’s biggest online tournament platform for gaming, Challengermode. With 500k+ competitions per month and tournaments by Manchester City, Celtics, Red Bull, Omen and more – Challengermode was the ideal place to host our qualifiers. 

Over the course of two multi-day online qualifiers, we divided each one up to ensure the most competitive environment possible for all players.

Alongside a comprehensive social media plan, we also shot supporting content with two of Guild X’s professional VALORANT players, Ness & Speedowka.

Every player who qualified for the Live Final was invited to utilise the facilities at Guild HQ in the lead up to the day itself.

The Results

  • This content was available to all tournament page sign-ups and published on Guild’s YouTube channel amassing a total of 28,000+ views

  • 50 live audience tickets were registered through our event page on Eventbrite

  • The project amassed 1,800,000+ social impressions from Guild owned channels

  • 210,000+ live stream views and 855,000+ live stream impressions

  • We offered the largest VALORANT community prize pool in the UK

Oliver Pinto
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