Guild & Sky Broadband Launch Mural Design Competition to Celebrate ‘The Lobby’
Guild is proud to announce an exciting new opportunity for graphic designers and artists as part of our ongoing partnership with Sky Broadband.
With the recent announcement of ‘The Lobby’, the Sky Guild Gaming Centre will now serve as a dedicated home for the women in gaming community, and to celebrate, we're inviting women in the creative industries to leave their mark on Shoreditch High Street through our mural design competition.
Your Design, Our Canvas
The winning design will be featured prominently on the exterior wall of the Sky Guild Gaming Centre in the heart of Shoreditch, one of London's most vibrant creative districts. This high-visibility location offers an exceptional platform for emerging and established artists alike to showcase their talent while celebrating women's contributions to gaming and esports. The winning designer will receive £2,000, with 2nd and 3rd place receiving £500 each, and all being added to Guild’s freelance creative roster.
"This competition will help elevate diverse voices in the gaming and creative communities," says Anna Clayton, Head of Production at Guild. "We’re hoping the mural will be an iconic reminder of our commitment to women in gaming.”
How to Enter
Entering the competition couldn't be simpler:
Create your design celebrating women in gaming based on the theme: empowerment through gaming - bring The Lobby to life
Submit your artwork to Guild via social@guildesports.com
You can share your design on your Instagram Story and tag @GuildEsports and #TheLobby
There are no restrictions on style or medium for digital submissions, though the winning design must be adaptable to the mural format. We encourage creativity that captures the energy and diversity of women in the gaming community.
Connecting Women in Gaming
This competition marks the beginning of an exciting new chapter for the Sky Guild Gaming Centre. The Lobby Powered by Sky Broadband has been built to support women in gaming with regular events, tournaments, networking opportunities, and training sessions designed to support women at all levels of gaming and esports.
The mural will stand as a visual commitment to this mission, welcoming everyone to a space where women can connect, compete, and create.
Important Dates
Submission deadline: Monday 21 April 2025
Don't miss this chance to make your mark on London's gaming scene and contribute to a more inclusive gaming community. Submit your designs today and be part of transforming the Sky Guild Gaming Centre into a landmark celebration of women in gaming.
For complete competition rules, submission guidelines, and technical specifications, see below.
Brief / Terms and Conditions - Guild Mural Competition
Guild, in partnership with Sky Broadband, is launching an exciting mural design competition to celebrate The Lobby — a dedicated home for the women in gaming community at the Sky Guild Gaming Centre in Shoreditch.
We’re inviting artists of all levels — from graphic designers, illustrators, and all artists in between — to pitch a unique, fun idea that captures empowerment and brings The Lobby to life! No need to be a pro — rough sketches and a short concept are welcome.
The Guild team comes from a range of backgrounds and diverse lived experiences – this makes us better at what we do. We are committed to fostering a diverse and inclusive environment where everyone feels valued and respected.his competition strongly encourages your voice and creativity.
This document outlines the rules to be followed when participating in the Guild mural competition and by taking part, you are agreeing to the following terms and conditions:
Eligibility
This competition is open only to women.
Entrants must be 18 years or older at the time of entry (proof of age may be required).
Entrants must be legal residents of the United Kingdom, Channel Islands, or Isle of Man.
All entrants must be able to provide a valid ID and proof of address
Valid ID includes driver's license, passport or national identity card
Employees of Guild, Sky Broadband, and their immediate family members are not eligible to participate.
Entrants must be able to provide proof of eligibility if requested by Guild.
Entry Period
The competition will open on 27th March 2025 at 17:01 GMT.
The competition will close on 21st April 2025 at 23:59 BST.
Any entries received outside this period will not be accepted.
Entry Requirements
Entrants must submit their designs in one of the following formats:
PDF
PNG
JPEG
Designs must be created in one of the below formats:
1920 x 1080 pixels.
Using the supplied template - see link below
Only one entry per person is allowed.
Entries must be sent to social@guildesports.com and include the following:
Mural design in at least one of the aforementioned formats
Write - ‘Guild Mural Competition’ in the subject line
Job title / Occupation
Artistic statement (max 500 words)
Optional:
Link to creative portfolio
Supporting evidence (e.g., storyboards, inspiration, design process).
Entries must be original and created by the entrant.
Shortlisted entrants will be expected to conduct an introductory call to validate entry and discuss the creative process
Entries that are late, incomplete, corrupted, or otherwise ineligible will be disqualified.
While we recognise the potential benefit of AI, we kindly request that participants use it for inspiration and support rather than using it to generate their entry. Please include details about the process of using AI within your artistic statement so judges are aware
Entries that contain offensive, defamatory, sexually explicit, or otherwise inappropriate content will be disqualified.
Design Guidelines & Restrictions
The design should align with at least one of the below themes:
Empowerment through gaming
The winning design will be adapted to fit the building’s dimensions:
Main Wall Panel (Right side): 15.30m (W) x 9.42m (H)
Side Wall Panel (Left side): 6.29m (W) x 7.535m (H)
Return Panel: 1.94m (W) x 7.535m (H)
These changes will be done in collaboration with the winner
All entries should consider the London Borough of Tower Hamlets Graffiti and Street Art Policy
Prohibited elements in the design include:
Logos or branding (including Guild, Sky Broadband, or third parties).
Recognisable faces or likenesses.
Intellectual property not owned by Guild.
Lettering or text, as per Tower Hamlet council restrictions.
UV elements.
Intellectual Property Rights
The entrant retains ownership of their original design.
By entering, the entrant grants Guild a non-exclusive, worldwide, royalty-free license to use, modify, adapt, and publicly display the design for competition-related purposes.
The winning entrant agrees to work with Guild designers to adapt the design to the final format for the purpose of submitting the design for planning permission with Tower Hamlets Council
The winner acknowledges that final designs must be approved by Tower Hamlets Council, and that modifications may be required.
Subject to approval from the designer, Guild reserves the right to use non-winning entries for promotional purposes, with credit to the designer.
Winner Notification & Announcement
Three winners will be selected based on:
Creativity and originality.
Adherence to guidelines.
Supporting evidence (e.g., storyboards, inspiration, design process).
The first-place winner will receive:
£2,000 prize money.
Their artwork is displayed on the Sky Guild Gaming Centre in the form of a mural
An opportunity to join Guild’s freelance designer roster.
The second and third-place winners will receive:
£500 prize money each.
Recognition as highly commended entrants.
An opportunity to join Guild freelance designer roster.
Winners will be notified by email within 28 days of the competition closing.
If a winner does not respond within 7 days, Guild reserves the right to select an alternative winner.
The winning design will be publicly announced on Guild’s social media and website.
The winners and selected designs will be expected to participate in content to promote their involvement in the process.
General Terms
Guild reserves the right to modify, suspend, or cancel the competition if circumstances make it necessary.
Guild is not responsible for lost, late, or corrupted entries.
Entrants agree to participate in promotional activities related to the competition (e.g., interviews, social media features).
Guild’s decision is final, and no correspondence will be entered into regarding the selection of winners.
The competition is governed by the laws of England and Wales, and any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.
Promoter: Guild Esports and Gaming Ltd, Sky Guild Gaming Centre, Whitby St, London, E1 6JT
