Guild Signs With hummel!

We are super excited to sign an exclusive three-year Technical Kit partnership with hummel,  which makes Guild the first esports organisation in the UK to sign with the Danish sports and fashion brand.

Guild is joining an elite roster of global sports teams to partner with hummel, including Everton FC and Southampton FC.

The three-year deal is worth up to £1 million and will see our teams and players wearing incredible custom designed Guild kit in the very near future. Meanwhile our organisations will be working together toward our shared values, including promoting equality and inclusion across esports. 

hummel, who are celebrating their 100th birthday, announced this historic partnership as their first in UK esports. We are so excited to join hummel in their effort to change the world through sport and gaming.

Following the success of partnerships with Astralis and Team Vitality in recent years, our pro’s will benefit from hummel’s apparel technology that is precisely designed for optimal performance. 

Further announcements will be scheduled later in the calendar year regarding, what will undoubtedly be, a highly anticipated apparel releases. Keep your eyes peeled!