R&D partnership with Gerford AI

Guild Esports PLC (LSE: GILD), a global teams organisation and lifestyle brand, is pleased to announce  it has entered into a research and development partnership with Gerford AI (“Gerford”), an artificial  intelligence and data analytics company, to utilise Artificial Intelligence technologies for the discovery and development of professional esports players. 

Gerford AI is an Australian-based developer of AI, machine learning and computer vision technologies to improve athletic performance. It specialises in emerging sports, predominantly table tennis and  swimming. Gerford is partnering with Guild to leverage its technologies in gaming and establish a first  mover advantage for both companies in esports. 

The partnership will focus on the development of AI-driven technologies to provide accurate, time saving data analysis, track individual athletes’ performances and optimise pre-game preparation. Data  driven performance analysis is vital to the scouting and the development of players, and AI technology  has the ability to assess players without the subjective opinions of coaches. 

Additionally, Guild and Gerford’s R&D partnership will explore the development of an esports-focused  online censoring tool, designed to address anti-social behaviour online more effectively by  automatically filtering harmful language in game. The creation of AI-driven technology to combat  potential online harms in esports will enhance the ability of organisations in the sector to provide safe  spaces for pro-players to practice and compete. This focus is in-line with the Company’s ongoing  strategy to make esports more welcoming to all, with a particular focus on providing  opportunities for women. 

Guild anticipates that the resulting innovations from the R&D can be leveraged to create revenue generation opportunities for the Company. The Company also sees long-term potential to use the  technology to develop professional and educational curriculums for licensing and sale, servicing the  wider esports industry from teams to everyday gamers. 

Jasmine Skee, CEO of Guild Esports, commented: “Esports, like any modern sport, is a numbers  game. The more information that is available to teams, the more they can improve both their training  and in-game performance. However, the vast amounts of data available make it exceptionally difficult  for coaches to extract key information from the data generated or comprehend this information in real time. By partnering with Gerford, we’ll be able to utilise their AI technologies to improve teams’  performance, and give players greater protection online, ensuring they can focus on gaming in an abuse free environment. These AI-driven solutions show great promise for Guild, and the entire esports  industry.” 

Iggy Jovanovic, Founder and CEO of Gerford AI, said: “We’ve seen great success in using our  artificial intelligence technologies to improve performance across emerging sports, particularly table  tennis and swimming. By partnering with Guild, we can leverage our proprietary technology in the  esports space for the first time. We see great technological development opportunities by working with Guild’s world-class athletes, working to optimise their preparation and improve coaches’ access to data in real-time competitions. We’re looking forward to working with Guild as we look to create a new  dawn for esports coaching.” 

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